BURBERRY

Leveraging outerwear to introduce underwear

Packaging, product development, collateral and promotional materials, event concept and execution

The iconic trenchcoat of this venerable British brand became the foil for a witty,
distinctive launch of their new  “Gentleman’s Undergarment Collection.” 

 ADVERTISING  /  PHOTOGRAPHY: TOM MUNRO

ADVERTISING  /  PHOTOGRAPHY: TOM MUNRO

  PACKAGING

 PACKAGING

 PARTY INVITATION

PARTY INVITATION

 BOXER'S PACKAGING

BOXER'S PACKAGING

 BOXER & UNDERWEAR PROMOTIONAL PIECE

BOXER & UNDERWEAR PROMOTIONAL PIECE

 HOLIDAY PACKAGING

HOLIDAY PACKAGING